Privacy Policy
Optigize Marketing Insights & Innovations
Effective Date: October 19, 2026 | Website First Published: August 23, 2012 | Last Updated: October 19, 2026
1. Who We Are
Optigize Marketing Intelligence ("Optigize," "we," "us," or "our") runs the website at https://optigize.com and its subdomains. We provide marketing audit products and services, and web/mobile apps.
Our official mailing address is 2709 N Hayden Island Dr, STE 447469, Portland, Oregon 97217, USA. We operate globally, supported by a distributed international network of independent contractors.
You can reach us through the forms at https://optigize.com/contact/.
2. What This Policy Covers
This policy covers optigize.com and all of our current and future subdomains, including apps.optigize.com and every application we operate, such as Blast Radius Diagnostic at blast.optigize.com.
It explains what we collect, why we collect it, and what rights you have.
3. Age Requirement
You must be at least 18 years old to use our website, apps, or services. We do not knowingly collect data from anyone under 18.
If you believe a minor has given us data, email privacy@optigize.com. We will delete it.
4. Information You Provide to Us
We only collect the following information when you explicitly choose to share it with us:
Account & Identity Details: Your name, username, age, and job title.
Contact & Billing Information: Your email address, phone number, mailing address, and billing address.
Security Credentials: Passwords used for authentication (which are strictly stored as secure hashes, never in plain text).
Direct Communications: Any inquiries, feedback, or messages you send to us.
User-Generated Content & Application Data: Any text, files, responses, or content you actively input or submit while interacting with our applications.
Derived Data & Outcomes: Profiles, reports, metrics, and results generated from your interactions and submissions within our applications.
You retain the right to delete this information at any time. Please refer to Section 18 for instructions.
5. Information We Collect Automatically
When you access or interact with our applications, we may automatically collect the following information:
Device & Connection Data: Your IP address, browser type and version, device type, and operating system.
Usage & Analytics Data: The pages you view, the time spent on our platform, and the referring website or source that led you to us.
Location Data: Your approximate location (inferred from your IP address) and precise geolocation (collected only if you grant explicit permission through your browser or device settings).
We collect this information using cookies, web beacons, local storage, session storage, and standard server logs. You retain the right to request the deletion of this data at any time. Please refer to Section 18 for instructions.
6. Anonymized Data from External and Public Sources
To power certain analytical and diagnostic features within our applications, we incorporate aggregated, non-personal data obtained from external and publicly available sources. This data describes populations and geographic areas rather than individuals, and we do not use it to identify you or to build a personal profile about you.
Publicly Available Census Data: Aggregated demographic and statistical information from government databases, such as the U.S. Census Bureau.
Geospatial Data: Geographic Information System (GIS) mapping data and location-based information provided by third-party services.
When this data is combined with information you submit, such as an address or service area you enter into an application, the combined result is treated as Application Data under Section 4 and is subject to the same retention and deletion rights.
7. Google User Data
Certain applications allow you to authenticate or integrate using your Google account. When you choose this option, the following terms apply:
Data Collection & Access: We adhere strictly to the principle of data minimization, requesting only the specific permissions necessary for the application to function. Upon your approval at the authorization screen, we may receive basic profile information (such as your name, email address, and profile picture) along with any specific data tied to the permissions you explicitly grant.
Purpose & Utilization: We process Google user data exclusively to provide the features you requested, such as account creation, secure authentication, and profile rendering.
Storage & Security: This data is stored on secure servers in multiple locations hosted by our providers. Internal access is strictly limited to authorized personnel who require it for operational purposes.
Disclosure Restrictions: We do not sell your Google user data, nor do we use it for targeted advertising. We will never transfer this data to third parties except to facilitate the requested features, comply with legal obligations, or when we have your explicit consent.
Google API Limited Use Commitment: Optigize’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Revoking Access: You retain the right to disconnect your Google account at any time. You can manage this directly via your Google Account permissions page or by submitting a request to privacy@optigize.com.
8. How We Use Your Information
We process your personal information for the following legitimate business purposes:
Core Service Delivery: To create and manage your account, operate our applications, and generate your requested features, outcomes, or reports.
Billing & Transactions: To process payments, manage billing, and issue secure receipts.
Customer Support & Communications: To respond to your inquiries, resolve issues, and send administrative or service-related updates.
Analytics & Product Improvement: To measure traffic, analyze application performance, and continuously enhance our platform, features, and content.
Marketing & Advertising: To send newsletters and promotional offers, and to run targeted advertising or retargeting campaigns across ad platforms (strictly subject to your consent or opt-in preferences where legally required).
Security & Legal Compliance: To detect and prevent fraudulent activity, maintain robust account security, and fulfill our legal, tax, and regulatory obligations.
9. Legal Bases for Processing
For jurisdictions that require a disclosed legal basis for processing, our processing of your personal data is grounded in the following lawful bases:
You may withdraw your consent at any time. Please note that this withdrawal will not affect the lawfulness of any data processing conducted prior to your request.
10. Cookies and Tracking Technologies
We utilize cookies, web beacons, local storage, session storage, and similar tracking technologies to operate, secure, and enhance our applications.
Managing Your Consent
Our interactive consent banner allows you to freely accept or refuse non-essential cookies. You retain the right to modify these choices at any time. You may also configure your browser to block cookies entirely; however, please note that doing so may cause certain features of our applications to stop working.
Global Privacy Control (GPC)
We strictly honor the Global Privacy Control (GPC) signal. If your browser transmits a GPC signal, our systems automatically treat it as a valid, binding opt-out of the sale and sharing of your personal data.
11. Third-Party Map Services
Certain applications on our platform utilize Google Maps APIs and open-source mapping services, such as OpenLayers, MapServer, OpenMapTiles, OpenStreetMap. By interacting with these mapping features, you are also subject to the Google Privacy Policy and the Google Maps/Google Earth Additional Terms of Service, as well as the privacy policies and terms of the open-source mapping providers named above.
12. Advertising and Retargeting
Targeted Advertising: We deploy tracking technologies — such as the Meta Pixel and similar tools — to run targeted advertising and retargeting campaigns across platforms like Google, Meta, and LinkedIn.
Cross-Context Behavioral Advertising: These third-party platforms receive technical identifiers, including cookie IDs and device IDs. Under the California Consumer Privacy Act (CCPA), this data exchange constitutes "sharing" personal information for cross-context behavioral advertising. You retain the right to opt out of this sharing at any time (see Section 19).
In-House Promotions: We also display proprietary, in-house promotional content and reminders within our applications, which do not involve the transfer of your data to third parties.
13. Payment Processing
We utilize reputable, secure third-party payment platforms acting as our Merchants of Record (MoR) — including PayPal, Gumroad, Paddle, and Lemon Squeezy — to facilitate transactions, and we reserve the right to integrate additional processors as needed.
We use reputable, secure third-party payment platforms — including PayPal, Gumroad, Paddle, and Lemon Squeezy — to facilitate transactions, and we reserve the right to integrate additional processors as needed.
Secure Processing: These providers process your payment credentials directly. We never collect, view, or store your full credit card number or financial account details.
Merchant of Record: Certain providers, such as Gumroad, Paddle, and Lemon Squeezy, act as our Merchant of Record, legally managing the sale, global tax collection, billing, and related compliance on our behalf. Other providers, such as PayPal, act solely as payment processors. Each provider is governed by its own privacy policy, which we strongly encourage you to review prior to purchase.
Transaction Records: We retain basic transaction records — including purchase history, dates, and amounts paid — strictly for accounting, customer support, and legal compliance purposes.
14. Artificial Intelligence
AI Integration: We leverage artificial intelligence tools to operate, optimize, and enhance our services. These tools may process operational data, including support inquiries, content, and application interactions.
No Automated Decision-Making: We do not utilize AI to make automated decisions that produce legal or similarly significant effects concerning you. The profiles, outcomes, or results generated within our applications are for business and marketing diagnostics, educational, entertainment, or self-insight purposes only. They are not intended for hiring, lending, housing, school admissions, or healthcare decisions.
Data Protection & Model Training: We do not sell your personal data to AI developers. Furthermore, we explicitly prohibit our AI vendors from utilizing your personal data to train their public models, unless we have obtained your explicit, prior consent.
15. Disclosure and Sharing of Personal Information
We strictly do not sell your personal data for monetary compensation. We only share or disclose your information to the following categories of recipients, and only for the purposes explicitly outlined in this policy:
Infrastructure & Service Providers: Trusted vendors who host, store, or process data on our behalf.
Financial Partners: Secure third-party payment processors managing transactions, as detailed in Section 13.
Analytics & Advertising Partners: Platforms facilitating platform analytics and targeted advertising, as outlined in Sections 10 and 12.
Internal Operations & Professional Advisors: Our network of contractors, accountants, and legal counsel — all of whom are governed by strict confidentiality agreements.
Legal & Regulatory Authorities: Government agencies, courts, or law enforcement, when required by a valid subpoena, court order, or statutory obligation, or when disclosure is reasonably necessary to prevent fraud, protect the security of our services, or protect the rights, property, or safety of our users or the public.
Business Transfers: A prospective buyer, assignee, or partner in the event of a merger, acquisition, restructuring, reorganization, or sale of our business assets.
16. International Data Transfers
Our operations are global, and our server infrastructure and key service providers are primarily located in the United States and other international jurisdictions. Consequently, interacting with our applications means your data will be transferred across international borders.
Regardless of where your data is processed, we ensure all cross-border transfers comply with applicable international privacy frameworks, mandating that our vendors uphold stringent data security and privacy standards.
17. Data Retention
User Control: You maintain ultimate control over your generated application data and outcomes. You may initiate the deletion of this information from your account at any time.
18. Data Deletion and Your Right to Erasure
You retain the right to delete or request the deletion of your personal data at any time, free of charge, and without providing a justification.
How to Exercise Your Right
Account Holders (Self-Serve): Log in to your Account Settings. You may choose to Delete Application Data (which removes your submitted responses, generated profiles, and outcomes while keeping your account active) or Delete My Account (which permanently removes the account and all associated data). Self-serve deletion initiates immediately, with encrypted backups purged within 30 days.
Non-Account Holders (Manual Requests): Submit a deletion request to privacy@optigize.com or via https://optigize.com/contact/. To protect your privacy, we may require you to verify your identity before processing the request to ensure unauthorized individuals cannot delete your data.
Scope of Deletion
Upon fulfilling your request, we will permanently delete:
Contact and identity details (name, email, phone, and mailing address)
Account profile information and secure passwords
User-generated application data, active inputs, and derived outcomes
Marketing preferences and subscription records
Direct support messages and communications
Mandatory Data Retention (What We Must Keep)
Certain records must be retained after deletion to fulfill legal obligations. We retain these records solely for the purposes listed below and do not use them for marketing.
Processing Timelines
Self-serve deletions are executed immediately. For manual email or form requests, we will respond and process the deletion within 30 days. For residents of California, we will respond within 45 days, reserving the right to extend by an additional 45 days for complex requests, as permitted by state law.
Google Account Data
Deleting your Optigize account automatically purges any Google user data we have stored. You may also independently revoke our access to your Google account at any time via your Google Account permissions page.
19. Your Privacy Rights
Universal Rights (All Users)
Regardless of your geographic location, you maintain the fundamental right to request that we:
Access: Disclose the specific personal data we hold about you and provide you with a copy.
Rectification: Correct or update any data that is inaccurate or incomplete.
Erasure: Delete your personal data and permanently close your account (as detailed in Section 18).
Opt-Out: Stop sending you marketing communications or promotional offers.
To exercise any of these universal rights, please email privacy@optigize.com or submit a request via https://optigize.com/contact/. We respond to all standard requests within 30 days.
Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
If You Are in California (CCPA / CPRA & CalOPPA)
Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have the right to know, delete, correct, limit the use of sensitive personal information, opt out of the sale or sharing of personal data, and be free from discriminatory treatment for exercising these rights.
Submitting a Request: Our designated methods for verifiable consumer requests are privacy@optigize.com and https://optigize.com/contact/. Because we operate exclusively online and interact with consumers directly through our digital platform, we provide these electronic methods rather than a toll-free telephone number.
Processing Timelines: We respond to verifiable requests within 45 days, reserving the right to extend this period by an additional 45 days for complex requests, as permitted by state law.
Global Privacy Control and Do Not Track: We honor the Global Privacy Control (GPC) signal through our consent management platform and treat it as a valid opt-out of the sale or sharing of personal information. Most browsers no longer transmit "Do Not Track" signals, and we do not currently respond to them. This disclosure is provided in accordance with CalOPPA.
Opting Out of Sharing: To explicitly opt out of data sharing for cross-context behavioral advertising, please utilize the "Do Not Sell or Share My Personal Information" link located in our website footer, or transmit a valid GPC signal from your browser.
Residents of Other U.S. States
The regulatory landscape is rapidly evolving, with multiple U.S. states — including Virginia, Colorado, Connecticut, Utah, and others — enacting comprehensive privacy legislation. If your state of residence grants you specific privacy rights not explicitly detailed above, we will honor those statutory rights. Please contact us to submit your request.
20. Data Security
We implement robust technical and organizational measures to safeguard your personal data, including encryption in transit, secure password hashing, strict internal access controls, and periodic security reviews.
However, no digital environment is entirely impenetrable. In the event of a data breach that poses a significant risk to your rights and freedoms, we will promptly notify you and the relevant regulatory authorities in strict accordance with applicable global legal frameworks.
21. Third-Party Links
Our applications may contain links to external websites and services that are not operated by us. We exercise no control over — and assume no legal liability for — the content, privacy practices, or data collection policies of any third-party sites. We strongly encourage you to review the privacy policy of every external site you visit.
22. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy periodically to reflect changes in our legal obligations or operational practices. Any revisions will be indicated by an updated "Last Updated" date at the top of this document.
If we make material changes to how we process your personal information, we will proactively notify you via email or through a prominent notice within our applications. We encourage you to review this policy regularly to stay informed about how we protect your data.
23. Contact Us
If you have any questions regarding this Privacy Policy, our data practices, or wish to exercise your legal rights, please direct your correspondence to the appropriate channel below:
Optigize Marketing Insights & Innovations operates globally. Our official mailing address is located in the United States, and we manage our digital infrastructure through a borderless, international network.